Online presence of the organization forms crucial part of its success, as the modern business community and global customers decide the organization effectiveness of doing business by seeing how good they are in communicating them through World Wide Web. In current times, website development has evolved from formal HTTP to integrated technologies framework and to keep pace along with changes Business Executives needs to invest their resources in web presence management. Organizations who are investing their resources in the form of effective content and responsive design are generating huge business and companies who are not serious about that are suffering huge losses.
Mobile Strategy and Mobile Engineering is becoming an integral part of the organization IT Strategy due to constant innovation in mobile computing and the rapid shift of the users from Consumer Web to Mobile Web besides the constant need of being mobile connected by the executives to do effective business. An organization who wants to offer streamline user experience to both the customers should invest their resources in both mobile computing and web computing. Companies who are constantly investing in mobile computing in terms of developing mobile websites, content for mobile users and mobile apps development are reporting huge increase in business.
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